About Us

Who We Are

Jay LaPierre and Ashley Kenney of Ticket Theory standing together in a tropical garden
Jay LaPierre, founder of Ticket Theory
Founder

Jay LaPierre

Ticket Theory began with Jay and nearly two decades in the performing arts and live entertainment industry. He has built his career at the intersection of venue management, ticketing strategy, and patron experience.

As a theater operator and venue owner, Jay has launched, managed, and revitalized performing arts spaces, from independent music venues to premier cultural institutions. He has overseen every part of the operation, from event execution and staffing to customer experience and revenue generation.

Jay is also a respected expert in ticketing partnerships, working with venues, producers, and presenting organizations to optimize ticketing operations, grow audiences, and enhance patron engagement. He brings deep operational knowledge and a real passion for live entertainment, and he is known for building strong partnerships and creating exceptional experiences for audiences, artists, and organizations alike.

Ashley Kenney, Strategic Business Manager at Ticket Theory
Strategic Business Manager

Ashley Kenney

Born into a family of entertainers, Ashley brings behind the scenes knowledge to Ticket Theory as a former touring musician and Event Director.

She also has over a decade of experience as a successful nonprofit consultant, specializing in strategic planning and fundraising. Ashley is excited to bring her networking and development skills to support Ticket Theory's philosophy of access.